Breakout Artist Cholita Releases Must-Hear Single “Too Damn Hard” Ahead of Debut EP Broken Promises Out June 26th Via Mixpak Records
Photo by Ivar Wigan
Cholita, one of Jamaica’s most compelling emerging artists, announces her debut EP Broken Promises, arriving June 26 via Mixpak Records. Alongside the announcement, she shares a new single, “Too Damn Hard,” offering a first look at the emotional and sonic range of the project.
On “Too Damn Hard,” Cholita leans into vulnerability, unpacking the aftermath of a relationship that couldn’t be saved. Set against a fluid dancehall backdrop, the track captures a conflicted emotional space—relief that something has ended, intertwined with the ache of what might have been. “I summoned the ocean, drowning in hope, I wanted us to survive,” she sings. Anchored by a skippy dembow rhythm and lifted by a soaring instrumental chorus, the song also reflects her Peruvian heritage, closing with a Spanish-language outro.
Broken Promises, a six-track debut crafted between Kingston and Los Angeles, was created in collaboration with producer Dre Skull (Burna Boy, Popcaan, Vybz Kartel). The project sidesteps strict genre classification, landing instead in a global pop space rooted in dancehall and the Caribbean’s bass-forward, movement-driven traditions. Featuring appearances from artists like Skillibeng on “Without You,” the EP underscores why Cholita is quickly gaining traction with both listeners and the industry.
About:
Cholita’s music is reflective of Jamaica’s rich musical history. Like so many artists who have emerged from the island, her sound has an instant global resonance. Drawing from a kaleidoscope of genres – dancehall, contemporary R&B, hip hop, pop, indie, Latin – she builds her own sonic language: hypnotic, sensual, and defiant. Raised in Kingston by a Jamaican father immersed in the country’s music industry and a Peruvian mother rooted in Lima’s jazz scene, music was never just a backdrop; it was a way of life.
Whether you’re listening alone in your bedroom or in the middle of a sweaty dance floor, her songs land with visceral power: anchored by sound system low-end and polyrhythmic syncopation, yet lit with lyrical intimacy. Still early in her journey, Cholita already sounds like an artist with a point of view, weaving her heritage and instinct into songs that move.
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Links:
Official: https://www.cholita.world/
TikTok: https://www.tiktok.com/@cholitachannel
Instagram: https://www.instagram.com/cholita
