2 Icons, 1 Song: Pabllo Vittar & NMIXX Ignite Epic Global Pop Hit with ‘MEXE’

Today, international pop superstar and world-renowned Brazilian drag artist Pabllo Vittar makes her long-anticipated step into K-pop with the release of “MEXE” featuring NMIXX, an energetic, baile funk-infused hot global pop hit that arrives alongside a sleek, turbo-charged music video directed by Jaewon Ham (88 Gymnastic Heroes) and filmed in South Korea.

Set in an industrial car garage, the video pairs striking silhouettes and stylish costumes with razor-sharp choreography performed by Vittar, NMIXX, and a crew of dancers. “MEXE” is Vittar’s second release of 2025, following “Fantasía”—an Exhilarating Spanish-language collaboration with Grammy-winning Argentine star Nathy Peluso—and lays the foundation for her first-ever international language album, PV7, slated for release in 2026.

I really like the girls’ sound and Korean sounds in general. They have innovative and even experimental rhythms. I discovered K-pop in 2015 and have always been a huge fan and follow it closely, so I couldn’t be happier! It’s an accomplishment to record with artists I like and experiment with new sounds in my musical production. I made ‘Fantasía,’ a song in Spanish with Nathy Peluso, and now I’m singing funk mixed with K-pop with NMIXX. Exploring these possibilities is a very fun and valuable process.Pabllo Vittar

The members of NMIXX expressed admiration and excitement about the collaboration:

  • Lily: “When I first heard the song, I realized it was the perfect combination of NMIXX’s sound and Pabllo’s. She came to Korea to participate in the recording and the music video, and it was wonderful to spend time with her during that time.”
  • Haewon: “NMIXX has always strived to make music that freely connects with the world, so it was very special to collaborate with Pabllo Vittar, such a vibrant and free-spirited artist.”
  • Bae: “It was truly an honor, I could hardly believe it! Rehearsing the choreography with Pabllo and her dancers was so much fun, I learned a lot just by watching them. I think the song fits NMIXX perfectly, and the Latin dance style makes it super infectious.”
  • Jiwoo: “When I heard we were collaborating with an international artist, I was very grateful, but also a little nervous, since it would be our first time.”
  • Kyujin: “From the first recording session to the rehearsals and filming of the music video, she was incredibly sweet and cool, which made the whole experience a lot of fun.”

    • Pabllo Vittar’s Recent Highlights

    This year alone, Vittar has:

    • Drawn over two million people to her Bloco da Pabllo during Carnival.
    • Performed at major festivals and venues worldwide, including:
      • Outloud Festival (Los Angeles, CA)
      • Second level item 2 (double indented)
      • World Pride Festival (Washington, DC)
      • Auditorio BB (Mexico City, MX)
      • LadyLand Festival (Brooklyn, NY)
      • Dour Festival (Dour, BG)
      • Campo Pequeno (Lisbon, PG)
    • Launched “Club Vittar,” a DJ-driven project where she commands the turntables. The series debuted in Rio de Janeiro and São Paulo, including an unforgettable opening DJ set for Lady Gaga’s Rio de Janeiro concert in May.
  • In 2024, her viral collaboration “Alibi” with Sevdaliza and Yseult became her first Billboard Hot 100 hit, also reaching the TikTok Global Top 10 and Spotify Global Top 50.
  • Her sixth studio album, Batidão Tropical Vol. 2, paid tribute to her North and Northeast Brazilian roots. The album reached 4.7 million Spotify streams in 24 hours, with five tracks entering the Top 50 and all songs charting among the platform’s most-streamed.
  • The standout track “São Amores” went viral on TikTok across Latin America and was even played during Argentina’s Copa América victory celebration.
  • Vittar also shared the stage at historic concerts with Madonna and Lady Gaga on Copacabana Beach in Rio de Janeiro.

    • About Pabllo Vittar:

    Award-winning Brazilian pop icon and drag queen Pabllo Vittar is a global force. Ever since conquering the Brazilian market with her 2017 debut album, Vai Passar Mal, which featured club-ready singles “K.O.” and “Corpo Sensual,” Vittar has exploded into an international sensation, becoming the most-followed drag queen on social media with 37+ million followers across all platforms and earning glowing editorial coverage in Pitchfork, Rolling Stone, Paper, Vogue Brazil, GQ Brazil, Harper’s Bazaar, Gay Times, and countless other outlets.

    With her feel-good pop anthems, Vittar has released scores of hit albums, including Vai Passar Mal, Não Para Não, 111, Noitada, and Batidão Tropical Vol 1 & 2. She has also collaborated with legions of international acts, including Major Lazer/Diplo, Lady Gaga, Anitta, Charli XCX, Sevdaliza, Thalia, Rina Sawayama, Sofi Tukker, and more, as well as performed all over the world at major festivals, including Coachella, Lollapalooza Argentina/Brazil/Chile, Estereo Picnic, Primavera Barcelona/Porto, and more. Soon, Vittar will kick off her international LP7 era, which is sure to shatter even more long-held records!

    About NMIXX:

    NMIXX is a six-member girl group formed under JYP Entertainment’s SQU4D label, debuting in February 2022. With their debut, they introduced MIXX POP, a genre unique to NMIXX that blends multiple musical styles into one song, as heard in their first release “O.O,” which combines trap, baile funk, teen pop, and pop rock. Known for their distinctive sound, impressive performances, striking visuals, and exceptional talent, NMIXX has rapidly become one of the most exciting new acts in K-pop, poised to lead the next generation.

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    Links:

    Pabllo Vittar:

    Facebook: https://www.facebook.com/PablloVittar
    Instagram: https://www.instagram.com/pabllovittar/
    TikTok: https://www.tiktok.com/@pabllovittar

    NMIXX:

    Facebook: https://www.facebook.com/NMIXXOfficial
    Instagram: https://www.instagram.com/nmixx_official/
    TikTok: https://www.tiktok.com/@nmixx_official