GRAMMY® Winner Laufey Unveils “Snow White” — A Bold, Unflinching New Single & Video Ahead of Her Most Daring Album Yet

Photographer credit: Emma Summerton

Today, GRAMMY®-winning Icelandic-Chinese artist, composer, producer, and multi-instrumentalist Laufey returns with a powerful new single, “Snow White” — an intoxicating blend of elegance and edge. The track takes aim at the relentless chase for perfection that women face, offering a raw and reflective look in the mirror.

“‘Snow White’ is about the never ending chase for perfection that comes with being a woman. It’s about looking in the mirror and seeing all the ways in which you can improve yourself,” Laufey

Accompanied by a visually stunning official music video — filmed entirely in her breathtaking homeland of Iceland and directed by her twin sister and creative director Junia Lin — “Snow White” sets the stage for Laufey’s most fearless era yet.

GRAMMY® Winner Laufey Unveils “Snow White” — A Bold, Unflinching New Single & Video Ahead of Her Most Daring Album Yet 1

The single is the latest taste of her highly anticipated third album, A Matter of Time, dropping August 22 via Vingolf Recordings / AWAL. This new chapter finds Laufey at her freest, crafting a sonic journey that’s part timeless jazz-classical fusion, part boundary-breaking exploration.

A New Chapter for a Timeless Voice

For Laufey, every album is a blank page. 2022’s Everything I Know About Love captured coming-of-age adventures and the ache of leaving home. 2023’s GRAMMY®-winning Bewitched dove deep into the ecstasy and heartache of young love — wrapped in sweeping orchestral arrangements, bossa nova touches, and her signature honeyed alto.

With A Matter of Time, Laufey is pulling back the curtain even further. She preserves her beloved jazz and classical roots while abandoning rigid rules, teaming with returning collaborator Spencer Stewart and first-time co-producer Aaron Dessner (Taylor Swift, Ed Sheeran) to create something that’s both intimate and unrestrained.

“People expect a pretty façade of girly clothes, fantastical stories, and romantic music. This time, I wanted to draw out my most flawed parts and look at them directly in the mirror.”Laufey

The result? A daring, playful, and deeply vulnerable record that redefines what “real love” sounds like — in all its beauty, chaos, and imperfection.

Taking Over the Stage — and the World

The A Matter of Time Tour has already made history, selling over 250,000 tickets in its initial on-sale. Highlights include:

  • Two sold-out nights at Madison Square Garden (NYC)
  • Two sold-out nights at Crypto.com Arena (Los Angeles)
  • Second nights added in Toronto and San Francisco
  • A dozen more instantly sold-out arena dates
  • Kicking off next month, the tour will see Laufey bring her enchanting, theatrical live show to her biggest North American venues yet — a mesmerizing blend of musicianship, storytelling, and visual artistry.

    From Reykjavik to the World Stage

    Pronounced “lay-vay,” Laufey has built an empire by reimagining jazz and classical music for a new generation, bridging the gap between timeless icons like Chet Baker, Carole King, and Ravel and millions of young listeners discovering these sounds for the first time.

    Raised between Reykjavik and Washington, D.C., she began on piano and cello before honing her craft at Berklee College of Music — where she penned her debut EP Typical of Me, scoring a No. 1 hit on Icelandic Radio with “Street by Street.” Since then, she has racked up:

  • 5 billion global streams
  • The biggest jazz LP debut in Spotify history (Bewitched)
  • Platinum plaques, Billboard Top 20 placements, and Forbes 30 Under 30 recognition
  • TIME’s 2025 Women of the Year honor
  • Her sold-out performances have graced the Hollywood Bowl, Radio City Music Hall, and London’s Royal Albert Hall. She’s collaborated with legends like Barbra Streisand, Norah Jones, and Beabadoobee, performed with the LA Phil and the National Symphony Orchestra, and shared stages with Jon Batiste and Raye.

    This year, she also launched The Laufey Foundation to support young musicians, with $1 from every A Matter of Time Tour ticket going directly toward youth orchestras and music programs.

    A Matter of Time arrives August 22. “Snow White” is available everywhere now.

    Check out more news stories here!

    LAUFEY TOUR DATES:

    August 7—Blossom Music Center—Cuyahoga Falls, OH‡

    August 9—Saratoga Performing Arts Center—Saratoga Springs, NY§

    September 15—Kia Center—Orlando, FL* SOLD OUT

    September 16—State Farm Arena—Atlanta, GA*

    September 18—Dickies Arena—Fort Worth, TX* SOLD OUT

    September 20—Toyota Center—Houston, TX*

    September 21—Moody Center—Austin, TX*

    September 23—Desert Diamond Arena—Phoenix, AZ*

    September 24—Pechanga Arena—San Diego, CA* SOLD OUT

    September 26—Crypto.com Arena—Los Angeles, CA* SOLD OUT

    September 27—Crypto.com Arena—Los Angeles, CA* SOLD OUT

    September 29—Oakland Arena—Oakland, CA*

    September 30—Chase Center—San Francisco, CA* SOLD OUT

    October 2—Rogers Arena—Vancouver, BC*

    October 4—Climate Pledge Arena—Seattle, WA* SOLD OUT

    October 6—Delta Center—Salt Lake City, UT*

    October 8—Red Rocks Amphitheatre—Morrison, CO* SOLD OUT

    October 10—United Center—Chicago, IL* SOLD OUT

    October 11—Target Center—Minneapolis, MN*

    October 13—Bridgestone Arena—Nashville, TN*

    October 15—Madison Square Garden—New York, NY* SOLD OUT

    October 16—Madison Square Garden—New York, NY* SOLD OUT

    October 19—Scotiabank Arena—Toronto, ON* SOLD OUT

    October 20—Scotiabank Arena—Toronto, ON*

    October 21—Place Bell—Laval, QC*

    October 23—Capital One Arena—Washington, DC*

    October 24—Wells Fargo Center—Philadelphia, PA*

    October 27—TD Garden—Boston MA*

    ‡with The Cleveland Orchestra
    §with The Philadelphia Orchestra
    *with support from Suki Waterhouse

    Links:

    Official: https://www.laufeymusic.com/
    Facebook: https://www.facebook.com/laufeymusic
    Instagram: https://www.instagram.com/laufey
    TikTok: https://www.tiktok.com/@laufey