Fresh for 2025: What’s New At Lollapalooza This Year?
By: Jina Kelly – Photo by Nathan Zucker for Lollapalooza 2024
If there’s one constant in the universe, it’s that life is change — and in that spirit, Lollapalooza continues to evolve, improve, and expand with the times.
While still holding to its roots and core philosophy, you’ll still find many of the attractions fans have come to love over the years, including (but certainly not limited to), Kidzapalooza Presented By Lifeway, Toyota Music Den, Chow Town (now brought to you by Heinz), the iconic Lolla frame, sign, and Perry’s container and much, much more.
Well, the good folks at C3 Presents have outdone themselves this year, and there’s no time to waste, so here are most of the new attractions you can look forward to at Lollapalooza this year.
21 & Older Attractions
Tito’s Chillmaster 5000 – Boasting the claim, “Literally, you can’t miss it,” the Tito’s Chillmaster 5000 will be there to ensure every everyone 21 and over stays cool. What is it, you ask? ‘A giant walk-in fridge where you can craft your perfect cocktail’ with Tito’s Handmade Vodka. Sounds like a ‘cool’ attraction to check out!
Hacienda PATRÓN is a two-story attraction thumping with DJ bass vibes and hand-crafted PATRÓN Tequila cocktails. There will be photo ops and special surprises to look forward to.
Jack Daniel’s Music & Karaoke Experience – Drinking and karaoke, what could go wrong? Nothing but a lot of fun photos to look back on years down the road. Jack Daniel’s will cool you down with frozen slushees and is introducing the new Tennessee Blackberry with frozen lemonade… and yeah, that karaoke should be a lot of fun!
If a fridge, hacienda, or karaoke environment isn’t your vibe, Kona Big Wave: Aloha Oasis will be giving you the chance to escape the sun in their shaded loungers, and chances to win prizes with their ‘Wheel Of Aloha”, all while enjoying their ice-cold, Liquid Aloha. It sounds like a great place to relax to me.
NÜTRL Remix offers some interesting drinks worth looking into, including Vodka Seltzer in strawberry, pineapple, and orange flavors. Pineapple sounds so delicious!
Skunk’s Honky Tonk is also worth checking out if country-western vibes suit your style. Enjoy cocktails or enjoy some hotdogs; the vibe alone is worth the look.
Bud Light Backyard, Cutwater Cocktail Bar, and CASA BACARDÍ are all back this year. So there are plenty of places to drink responsibly in fresh new areas with your friends or make new ones in. Click the map for a larger view.
All-Ages Attractions
The most noteworthy and interesting new attraction at Lollapalooza this year is Imagine Your Korea, where you’ll find the Korea Tourism Organization booth, giving everyone opportunities to learn about Korean culture. This is a first, and I hope they expand to include more cultures in the future. Definitely a step in the right direction.
No matter your mood or energy level, Lollapalooza has something to meet that need. If you were feeling energized and adventurous enough to work up a sweat at Coca-Cola’s Roller Ring, for example, Dove’s Whole Body Deo might be just the thing you need to keep you smelling great before you dive headlong back into the crowd. You’ll be able to find them on the lawn. Check the map for exact location(s).
Now that you’re smelling great, let’s make sure you’re looking great. There are two options available for that: The Beat Suite By Ulta Beauty and Essence Juicy Beauty Bar. They’ll get your look touched up, you’ll get some free beauty gifts, and be able to get a first look at some of the newest products.
There are a lot of opportunities to score great prizes, some of which include chances to win VIP upgrades, like at Alexa+ Clubhouse, Google Shopping Experience, and the Bud Light Backyard, to name a few, and many of the other attractions also offer exclusive swag or chances to win great prizes.
Let’s not forget to eat and stay hydrated while being so inundated by the sensory overload that Lollapalooza sometimes induces in fans. In addition to Chow Town (presented by Heinz), Plant Base, Dessert Island, Liquid Death Country Club, and Liquid I.V. Lab you’ll find, The Pint Of No Return, a dairy-free way to stay cool and refreshed.
Bodega De Café Bustelo brings a ‘one-of-a-kind’ Latin flavor to Lollapalooza, bodega style. Enjoy iced coffee and Latin vibes while there.
The Heinz Sauce Stop might not be your first stop when it comes to attractions, but they’ll have your favorite condiments available and are giving people a $5 Lollapalooza credit just for stopping by and taking a photo.
If you are a parent and have been enjoying Kidzapalooza presented by Lifeway with your kids, you might also want to check out Camp Smartypants Vitamins, a ‘camp-inspired hideaway’ with plenty of activities and crafts in a nice, cool, and calm setting.
Many of the remaining attractions are very cool hangout areas, each with its own unique vibes for memorable selfies with friends and even more opportunities to get festival-themed swag. The previously mentioned Alexa+ Clubhouse and Google Shopping Experience — along with Peace Tea’s Mad Peaceful World, Venmo House, Snapchat Tower, The Beatbox Party Spot, and Popsockets — will all be worth stopping by to create lasting memories with family and friends.
As you can see from the photo above, there is so much more to explore! Wear comfortable walking shoes, stay hydrated, take it slow and easy, and don’t miss out on any of the great bands at Lollapalooza either this year!
For a complete look at everything Lollapalooza is overing this year, please visit the Beyond The Music section on Lollapalooza’s website.
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